Client: Blue Shield of California
Role: Director & Producer
Project Type: Branded Content
Brief Synopsis: This video highlights the impact of climate change on public health, particularly in vulnerable communities. It showcases Blue Shield of California's commitment to health equity and sustainability through initiatives like carbon neutrality, climate-smart healthcare, and reducing environmental impact to ensure a healthier future for all.
Challenges: All the interviews were filming during COVID-19 with a drop recording kit by 1 camera operator with social distance.
Duration: 2:57
A Commitment to a Sustainable Future
“Beijo is always on top of everything and constantly communicate with us about our feedback and other situations. I’m constantly impressed by her time management skills. Beijo’s taken on challenging tasks where she’s had to film people all over California and coordinate recording times, which I’m glad she did because it would’ve been a nightmare for me to do it alone. Overall, I’m thankful for our partnership.”